Alter domus wikipedia9/20/2023 Indeed, you can see how a good chunk of Apple’s revenues also comprise services and other products. However, the company has also transitioned toward a service company (with Apple Store, iTunes, now called Apple Music, and advertising services) and a wearable product company, which is the fastest-growing segment. Ability to sell on a B2B basis (business and enterprise customers might wantĪpple is a product-based company fuelled by platform business models (like Apple Store), in which sales still primarily come from the iPhone.As consumers can be educated in the stores, pre and post-sales support can be provided. Brand exposure at scale, as the owned Apple stores are placed in the most iconic locations across the world and often showcasing also incredible architecture, in line with the fact that Apple considers itself a design/UX company.Thus, Apple’s store and direct channel play a key role for the following reasons: With this approach, Apple can employ experienced and knowledgeable personnel to offer a wide selection of third-party hardware, software, and other accessories that complement Apple’s products. Yet Apple has full control over the customer experience, and control over a distribution strategy requires massive resources. While this is a critical part of Apple’s distribution strategy, it is also quite expensive. That is also why Apple keeps expanding its stores worldwide. Those are critical to Apple’s success as they enable Apple to deliver a high-quality buying experience for its products in which service and education are emphasized. Apple’s direct sales grew from 29% in 2018 to 38% in 2022. In 2022, Apple generated 38% from its direct channel, vs. Apple’s direct distribution strategy explained This means that when Apple makes a judgment call for its business strategy, it does that through the lenses of its iPhone sales.Īnd there is no better place to showcase Apple’s technology than its owned stores. Apple generated over $394 billion in revenues in 2022, of which $205.5 came from iPhone sales, $40 billion came from Mac sales, over $41 billion came from accessories and wearables (AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and accessories), $29.3 billion came from iPad sales, and $78.13 billion came from services. Apple has a business model that is divided into products and services. Now, when you look at Apple’s business model, its main product is still the iPhone. Apple sells its products directly via its Apple Stores. When it comes to distribution channels, companies usually use a direct or indirect approach.Ī mixture of direct and indirect channels makes more sense in many cases.įor instance, the Apple business model leverages both direct and indirect channels. Yet, why, then the company keeps such expensive stores? And what’s their primary function? Apple’s distribution strategy in a nutshell While Apple Stores are a crucial driver of its revenues, they are not a primary driver. In short, people might assume that those Apple Stores are also the primary driver of Apple’s revenues. Those impressions might also create a cognitive gap. When you walk through the urban streets of cities around the world in crowded and selected locations, you’ll find an Apple Store.įrom Piazza Liberty in Milan, Cotai Central in Macau, and Grand Central Terminal in New York, the Apple brand leaves a strong impression in the mind of its consumers. Home Pageīreaking down Apple’s distribution strategy.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.If you find this information useful, Please Share with your friends.įeel free to reach out for any suggestions or feedback. Sometimes ,this information may not be accurate because datafiles constantly keep changing. Usually Total Compensation includes : Base Salary + RSU / Stocks + Bonus + Miscellaneous Benefits. Big Tech Players usually pay fair amount of compensation through stocks and bonuses which is not captured as part of H1B Salary Information. Compensation structures vary greatly across industries, and rarely is base salary the sole indicator of how much an individual will receive in total take home pay especially big technology players. This salary information is good starting point for understanding the market for a given role and geographic location, it is often misleading or incomplete because it only states base salary information for the job title. Prior to filing the H-1B petition with the USCIS, an employer must file a LCAĪ Labor Condition Application ("LCA") is used by employers as supporting evidence forĭOL disclosure data does not indicate the employer's intended use for the LCA. This website indexed About 10 Million Labor Condition Information to help potential job seekers and others. The primary purpose of this portal is democratization of publicly available salary
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